LinkedIn–Telling your story on LinkedIn


To start the discussion about LinkedIn, one of the most important parts of the process is to let people know who you are, what you’re capable of, and what you’ve accomplished.  As the great Zig Ziglar has spoke about, in today’s times, you need to focus on employment security instead of job security.  That’s a little different thought process.  If your job disappeared tomorrow, could you find employment farily easy?  Something to think about.

LinkedIn can be a valuable venue that allows you to list the positions that you have held and tell, briefly, what you have accomplished in each of those positions.  Historical information like this can lead to more connections in your LinkedIn network as you can search for past colleagues.  Plus, it gives you a place to add that information that you may not get to place on a resume. There’s also a way to link your blog (supposing that it is a professional blog) to your LinkedIn profile.  For instance, within a few minutes of this blog being posted on my WordPress blog, a link to it will also appear on my LinkedIn profile.

Oh, and by the way, IMPORTANT TIP here: when you first sign up, your web address will be  something like http://www.linkedin.com/in/8aga7agdg6.  The last part will be a meaningless series of letters and numbers.  You have the option to change this to anything you want.  I would advise you change it to your name.  Simple and easy to remember.  For instance, mine is http://www.linkedin.com/in/marklabutis.  Easy to remember.  I didn’t even have to look that up.  This is a personal branding issue.  You are talking about “You, Inc”.  Fill in your name where the word “you” was in the last sentence.

Now, how do you get people to your LinkedIn profile?  Good question.  Here’s a few quick tips:

1. Ask if you can put your LinkedIn profile web address on your business card.  You may need to work with various departments in your organization to get this accomplished.  Depending on where you work, this may be a new thing to some employers.

2. Put a link to your LinkedIn profile in your email signature.  The link is a quick and easy way to let people view this information and gives them easier access to your profile.

3. Put a LinkedIn badge on your webpage, blog or other social networking sites.  Cross promote your online presence from site to site.

If you have any questions, please feel free to email me at the email address to your right.

Have a great day!


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