Twitter promoting itself as a marketing tool

Is Twitter trying to position itself as a legitimate marketing tool?  It looks like the answer is “yes”.

Guy Kawasaki posted a link yesterday to the Twitter 101 for Business website.  It’s an official Twitter company site and not a third party site.  I’ve talked about using Twitter for Business before, but this is the first time that a social networking/media tool has actually attempted to show business professionals HOW to use their network.  Facebook & LinkedIn both have blogs that you can follow that show you different features of their sites, but neither, to my recollection, have set up a specific site addressing this topic.

So, is Twitter a legitimate marketing tool?  Sure.  Can it be your entire marketing plan, long term? No.  It’s a part of the mix.  As you look through the site, you’ll notice that they take a very “beginners” approach to Twitter.  What is it, how do you get started, learning the lingo, etc.  It also has a section for “Best Practices”.  You can even download slides or print off a guide from the site.

One additional note I would add: if you’re going to use Twitter, realize that you’re probably hitting the demographic group of late 20’s and older.  To this point, it doesn’t look like Twitter has caught on, to a large scale, with younger consumers, yet.  Since Twitter is based on 140 characters or less, the younger generations have yet to see it replacing texting, for them.

This is exciting. It is a bold move on Twitter’s part to position itself, by educating the public about their service, as a legitimate marketing tool.

Got any thoughts on this?  I want to hear from you.  Post a comment below.


1 Response to “Twitter promoting itself as a marketing tool”

  1. July 24, 2009 at 8:59 am

    Thanks for the good info Mark. I will check out the new site.

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