Is anybody out there?


Over the course of this blog, I have looked at why you should use social media to promote yourself or your business.  We know that people from various backgrounds are using it, but who, exactly, is out there?

I found this article today to be quite interesting.  I think that, to a degree, the general consensus has been that younger people were using social media.  This trend continues to be the case, however, take a close look at the numbers that were run between Q2 of 2008 and 2009 of those demographic groups that are using social networks:

whos using sn

The age group under age 35 was up 20%.  Not a big surprise.  However, take a look at the next two groups!  Users age 35-54 has doubled and those users over age 55 has tripled!

Take this into consideration.  Your potential audience through social media is becoming larger and more diverse.  There are more connections to make.  More strategies that you may have to use to connect with these various groups.


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